The Internet population has grown steadily over the years. To give you an idea,
in 2015 there were
3.36 billion users of the great global network all over the planet; According
to Internet World Stats, in 2018 it was 4.2 billion, and by the beginning of
2020 it had already exceeded 4.5 billion.
This digital growth has also driven e-commerce volume to the
point where it has become imperative for businesses to have a website.
According to a study by Business Wire, 60% of people start looking for a
business on the Internet through search engines (like Google), then go to their
website and finally 88% end up making a purchase.
If you have decided to read this article, you probably
already have an idea of the importance of a website. It is even possible that
you are already set up to create it, but you are still thinking how to do it
and if you need to have your own domain or not.
In this article, we'll show you how to choose a domain for
your website, why you need to have yours, and even show you how you can create
a website with your own domain using Kolau in just a few minutes. !
How to choose a domain name. Corporate websites in numbers.
What is a web domain?
Before venturing into creating a website or buying a domain,
it is important to know exactly what it is about. In short, it is the name by
which Internet users can easily identify your website. For example
minegocio.com, pastrycompany.com, juguetesartesanales.com, etc.
You can link it to your identity document because while it
may happen that two or more companies have the same name, no two domains are
identical on the Internet. It is practically a feature that makes your business
and your website unique.
If you've noticed, a domain generally has two main parts:
Domain name: As can be understood from this term, it is the
name of the company or person that owns the website and that is located up to
the point indicated. That is, "kolau" will be the domain name at
"kolau.com". Typically, this part of the domain is identical to the
company name; However, as we already mentioned, it may happen that the
specified domain is already in use by another company, so it may be different.
Page type: this is the part that goes from the point. This
refers to the type of company or organization that the page belongs to. Are you
familiar with the endings ".com", ".org", ".net"
or ".es"? They all correspond to this part of the domain and give
users an idea of what your business is doing. For example, ".com"
indicates that it is for commercial purposes; ".Es" that you sell in
Spain; ".Org" that you have an organization, etc.
What types of domains are there?
If you pay attention to the examples we gave you in the Page
Type section, you will notice that there are different endings. We tell you
that there are different types of domains depending on them, and each of them
has a different meaning or function. Pay attention:
Generic domains: those that are used to describe or give an
idea of the activity of a web page. Here enter the domains ending in
".com" (business), ".org" (organization), ".edu"
(education), ".tv" (television or movie company), and so on.
Territorial or geographic domains: these are domains that
indicate the country in which a company or business operates. For example, if
you only sell in Mexico, you can use the ending “.mx”; if you do it in
Colombia, ".co"; or, if you are in Guatemala, ".gt". It is
advisable to use them if your services are local; that is, it does not sell or
ship items abroad.
Third level domains: they are combinations of the two
domains already mentioned; for example, ".com.mx",
".org.es", ".edu.gt", etc.
Subdomains: they are applications or parts within a domain.
For example, if you look at the URL for this article right now, you will notice
that it is the domain "blog.kolau.com". The word "blog"
corresponds to a subdomain that tells you that a blog is just a part of the website
you visit (in this case, Kolau).
How does a web domain work?
We have already told you what a domain is and its different
types, but have you ever wondered how it works exactly? In case you didn't
know, all Internet sites are hosted on one server or hosting. In the computer
world, these servers are identified by a series of numbers known as the IP
address, which has the following format: 145.34.50.01.
If you want to visit a page on the Internet, you must know
its exact IP address and then enter it in your browser. Can you imagine, for
example, that you need to remember the sequence "172.217.10.110"
instead of "www.google.com" to use this search engine?
Without a doubt, life on the Internet would be more
challenging, as psychologists believe that, on average, people can only
memorize 7 items (c
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